Tideshift

1455 Market Street, Suite 600

San Francisco, CA 94103, USA

Phone: +1 (415) 829-4671

Email: [email protected]

Privacy Policy

Last updated: November 12, 2025

At Tideshift, we take your privacy seriously. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website or use our services. We are committed to maintaining the trust and confidence of our visitors and clients. This policy applies to all information collected through our website and any related services, sales, marketing, or events.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Fill out contact forms on our website, including your name, email address, phone number, and company information
  • Subscribe to our newsletter or marketing communications
  • Request information about our services or schedule consultations
  • Engage with us through email, phone, or other direct communication channels
  • Enter into service agreements or contracts with us

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage patterns:

  • Device information, including IP address, browser type, operating system, and device identifiers
  • Usage data, including pages visited, time spent on pages, links clicked, and navigation paths
  • Referral information, including the website or source that directed you to our site
  • Location data derived from your IP address

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. For detailed information about our use of cookies, please review our Cookie Policy.

How We Use Your Information

We use the information we collect for various purposes, including:

Service Delivery and Communication

To provide, maintain, and improve our marketing consulting services, respond to your inquiries, process service requests, and communicate with you about our services, updates, and promotional offers.

Website Optimization

To understand how visitors use our website, identify technical issues, improve user experience, and develop new features and functionality based on user behavior and preferences.

Marketing and Analytics

To analyze market trends, measure the effectiveness of our marketing campaigns, personalize content and advertisements, and send you relevant marketing communications based on your interests and engagement.

Legal Compliance and Protection

To comply with legal obligations, enforce our terms and conditions, protect our rights and property, prevent fraud and abuse, and respond to legal requests from authorities.

Business Operations

To manage our internal business operations, maintain records, conduct research and analysis, and evaluate and improve our business strategies and service offerings.

Legal Basis for Processing

We process your personal information based on the following legal grounds:

  • Consent: When you have given us explicit permission to process your information for specific purposes, such as marketing communications.
  • Contract: When processing is necessary to fulfill our contractual obligations to you or to take steps at your request before entering into a contract.
  • Legitimate Interest: When we have a legitimate business interest in processing your information, such as improving our services, preventing fraud, or conducting business analytics.
  • Legal Obligation: When we are required by law to process your information for compliance purposes.

How We Share Your Information

We may share your personal information in the following circumstances:

Service Providers

We work with third-party service providers who assist us with website hosting, data analysis, email delivery, marketing services, customer support, and other business operations. These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your information.

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any change in ownership or uses of your personal information.

Legal Requirements

We may disclose your information if required to do so by law, in response to valid requests from public authorities, to protect our rights and property, to investigate fraud or security issues, or to protect the personal safety of our users or the public.

With Your Consent

We may share your information for any other purpose with your explicit consent or at your direction.

We do not sell your personal information to third parties for their marketing purposes.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS protocols
  • Secure storage systems with access controls and authentication
  • Regular security assessments and vulnerability testing
  • Employee training on data protection and security practices
  • Incident response procedures for potential data breaches

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period depends on the nature of the information and the purposes for which we process it:

  • Contact form submissions and inquiries: Retained for up to 3 years or until you request deletion
  • Client project data: Retained for the duration of the business relationship plus 7 years for legal and accounting purposes
  • Marketing communications data: Retained until you unsubscribe or request deletion
  • Website analytics data: Typically retained for 26 months in aggregated form

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Right to Access

You have the right to request access to the personal information we hold about you and receive a copy of that information.

Right to Rectification

You can request that we correct inaccurate or incomplete personal information about you.

Right to Erasure

You can request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

Right to Restriction

You can request that we restrict the processing of your personal information in certain situations, such as when you contest the accuracy of the data.

Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

Right to Object

You can object to our processing of your personal information based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent

Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within 30 days.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

  • Avoid filling out contact forms, account registrations, or any data-submitting features
  • Disable cookies through your browser settings (see our Cookie Policy for more details)
  • Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided below. We will process your request promptly in accordance with applicable law.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.

International Data Transfers

Your personal information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable law, such as standard contractual clauses approved by relevant authorities.

Third-Party Websites

Our website may contain links to third-party websites or services that are not owned or controlled by Tideshift. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected through our website and services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website after any changes indicates your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]

Phone: +1 (415) 829-4671

Address: 1455 Market Street, Suite 600, San Francisco, CA 94103, USA

We are committed to resolving any privacy concerns you may have and will respond to your inquiry within a reasonable timeframe.